Candy Bar Marketing

 

Here is her dialogue:

OK, it’s time for a candy break. I would love to share some of the advantages of

having your own business. Please pay close attention because we’ll have a quiz

in just a moment!

 

These are some of my favorite reasons why women begin a Mary Kay business.

Pay Day® represents the money we can make in Mary Kay. What I love about

this is that ANY day can be a PAYDAY. Some women like to have a PAYDAY

once a month, some once a day. And, even if you’re really part-time, this

business can come in handy with unexpected expenses by spending some time

on the phone to create a PAYDAY.

 

Big Red® Gum represents the advancement and self-promotion that’s available

in Mary Kay. Everyone starts exactly the same way. It doesn’t matter where you

live, how old you are, what experience you bring with you. Any Independent

Beauty Consultant can choose to move up at any time no matter how long she’s

been in the business.

 

Almond Joy® represents the JOY of having a business that offers personal

growth and self-improvement. This is the most important part because we believe

what makes you beautiful is what’s on the inside. Many women love this

business because it allows them to build their confidence, overcome shyness

and enjoy personal growth.

 

3 Musketeers® represents the three PRIORITIES that this Company was

founded upon: God first, family second and career third. I truly believe that most

women seek to live their lives by these priorities. But often the corporations or

employers we work for don’t hold this same priority! Mary Kay, the woman, felt so

strongly about this in 1963 that it would be the foundation upon which her

Company was built, and it still holds true today, 40 years later.

 

Milky Way® represents that we have NO LIMITS in our business. Any woman

can choose to advance as far as she wants to go. The sky’s the limit! You may

not even be able to see it yet. It’s whatever you want it to be. Any Consultant can

truly set her own goals based on her personal situation.

 

Life Savers® represents our AWESOME PRODUCTS. To many women, they

truly are lifesavers. And Mary Kay is the best selling brand in the combined

categories of facial skin care and color cosmetics based on the most recent

industry sales data and actual Mary Kay sales.

 

Extra® Gum represents the EXTRAs that are part of having a home-based

business. They include being your own boss and setting your own hours so you

can be with your family when you want to.

 

Snickers® represents the girl fun we have. Many women are attracted to the

Mary Kay business because of the awesome friends you make and the

opportunity to meet lots of new women. Most women need more fun in their lives,

wouldn’t you agree?

 

Starburst® represents PRAISE and RECOGNITION. We earn recognition for

our efforts and achievements. We praise people to success AND are rewarded

with Cinderella prizes like trips, jewelry – even the use of a career car.

 

100 Grand® represents leadership and the opportunity to earn great

commissions. More than 200 Independent National Sales Directors in the U.S.

have earned more than $1 million in commissions during their Mary Kay careers.

 

M & M's® represent MEETINGS and MOTIVATION. Mary Kay is a terrific way to

build a business at your own pace with lots of rewards. What sets us apart is the

ongoing education and support we receive in our business.

 

Twizzlers® represent our opportunity to be flexible. You can work this business

around a very busy life and make it fit your needs. Put in a little time or a lot. It

will adjust as you shape it into whatever you want it to be.

Now we’ll have our quiz.

At this point, the Consultant holds up each item and asks the guests what it

represented.

Now what I’d like to do is have you tell me YOUR favorite one and I’ll give you

the candy bar.